Welcome Cocktails

Opening Dinner

Breakfast & Registration

MUG Chairman's Welcome

The 2026 Focus: Know Your Customer

A guided look at what it means to Know Your Customer in 2026, mapped to the industry's biggest initiatives across affordability, AI enablement, and C&I experiences.

Utility Perspectives, Part 1: The Big Question

A rare, side-by-side benchmark: three utilities take on the same question in fifteen minutes each, surfacing how peers frame success, where their priorities sit today, and the paths to solving shared challenges.

Break

Utility Perspectives, Part 2: Two Fireside Chats

Beyond the Rate Case: Spotting Risk and Delivering Real Affordability

Utility affordability goes far beyond rate structures; it comes down to truly knowing who is struggling and why. When utilities move from reactive collections to proactive engagement, they can shift customers from bad debt into tailored assistance programs and dynamic payment options before crisis hits. By grounding strategy in deep customer understanding, organizations can move past rigid, one-size-fits-all systems and deploy AI to scale flexible support for real lives. This session explores how leading utilities are leveraging data to identify risk early, match customers to the right programs, and modernize affordability.

Utility Perspectives, Part 2: Two Fireside Chats

Evolving at Market Speed: Adapting Strategy from Operations to the End Customer

No two utilities face the exact same operating reality, and keeping pace requires an ongoing evolution. Whether absorbing explosive data-center growth, navigating multi-jurisdictional gas dynamics against electric competition, or meeting the aggressive demands of a booming commercial sector, the common thread is clear: when the market shifts, customer needs transform. Join this discussion to learn how leaders are adapting their business models to thrive amid hyper-growth, climate challenges, and changing commercial expectations.

Additional Speakers (coming soon)

Cross-Team Working Sessions

A hands-on working session where mixed tables of leaders take part in activities designed to surface shared challenges and align on the priorities worth carrying forward.

Lunch

MiCustomer, Reintroduced: Impact Across the Community

A re-introduction to MiCustomer including how utilities across the community are leveraging the platform for impact and a reveal of new capabilities.

Live Build Session

A real-time build session that puts a new way of working on display, building directly through MiCustomer's latest capabilities. The challenges surfaced earlier become the starting point, built on together in real time with direct utility input.

Break

Interactive Workshop Sessions

High energy, hands-on working sessions where leaders turn the day's challenges into concrete, prioritized ideas. The result is a set of real candidates that feed directly into the MiCustomer platform roadmap, giving the room genuine influence over what comes next.

The Big Synthesis

Every idea, every insight, every workshop, consolidated into one vision: building the utility of the future and the platform roadmap that gets us there.

Off-site Networking Evening

Details to be announced soon.

Breakfast

MiCustomer Roadmap Vote & Prioritization

A structured vote where the community weighs competing priorities and directly shapes what lands on the 2027 and 2028 roadmap.

avertra's Roadmap Commitment

The final reveal. avertra presents the completed 2027 and 2028 roadmap and its commitments, built directly from the community's priorities.

Wrap-Up & Closing