JW Marriott Reston Station, Virginia
11350 Reston Station Blvd, Reston, VA 20190, United States
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11350 Reston Station Blvd, Reston, VA 20190, United States
View VenueA curated group of builders, doers, and leaders are gathering on August 25–27, 2026 at the JW Marriott Reston with one mission: build the roadmap that shapes the utility of the future, powered by MiCustomer DXP, together.
Morning · Voice of the Utilities
Carol Wallace, Director of Customer Operations, Puget Sound Energy
A guided look at what it means to Know Your Customer in 2026, mapped to the industry's biggest initiatives across affordability, AI enablement, and C&I experiences.
Mona Zeedan, Head of MUG & Strategic Relationships, avertra
A rare, side-by-side benchmark: three utilities take on the same question in fifteen minutes each, surfacing how peers frame success, where their priorities sit today, and the paths to solving shared challenges.
An up-close, honest look at how utility leaders are meeting today's toughest challenges. Topics and speakers to be announced.
A hands-on working session where mixed tables of leaders take part in activities designed to surface shared challenges and align on the priorities worth carrying forward.
Afternoon · Platform & Future
A re-introduction to MiCustomer including how utilities across the community are leveraging the platform for impact and a reveal of new capabilities.
Bashir Bseirani, CEO/CTO, avertra
A real-time build session that puts a new way of working on display, building directly through MiCustomer's latest capabilities. The challenges surfaced earlier become the starting point, built on together in real time with direct utility input.
Bashir Bseirani, CEO/CTO, avertra
Hasan Alnatour, Director of Engineering, avertra
High energy, hands-on working sessions where leaders turn the day's challenges into concrete, prioritized ideas. The result is a set of real candidates that feed directly into the MiCustomer platform roadmap, giving the room genuine influence over what comes next.
Every idea, every insight, every workshop, consolidated into one vision: building the utility of the future and the platform roadmap that gets us there.
Details to be announced soon.
A structured vote where the community weighs competing priorities and directly shapes what lands on the 2027 and 2028 roadmap.
The final reveal. avertra presents the completed 2027 and 2028 roadmap and its commitments, built directly from the community's priorities.
More speakers to be announced soon.
Director of Customer Operations, Puget Sound Energy
Head of MUG & Strategic Relationships, avertra
CEO/CTO, avertra
Director of Engineering, avertra
Announcement coming soon
Announcement coming soon